MARKETING
PHOTOGRAPHY
A ROAD-TRIP INTO AMERICAN RETRO
SPRING 2016
COMPANY/ GILT Japan
ROLE/ Theme creation using storytelling and mood boards in order to set the tone of the editorials and Art Direct the four photographers and stylists participating at the shoot
THEME/ A road-trip inspired narrative in which two girls travel to California in order to experience a taste of American retro
LOCATION/ Chiba Prefecture, Japan
BRAND/ i-BLUES
PHOTOGRAPHER/ Yuji Murakami
BRAND/ Nation LTD
PHOTOGRAPHER/ Koichiro Kikumoto
BRAND/ three dots
PHOTOGRAPHER/ Koichiro Kikumoto
BRAND/ ERMANNO-SCERVINO
PHOTOGRAPHER/ Yuji Murakami
BRAND/ 10 Crosby Derek Lam
PHOTOGRAPHER/ Mihoko Serizawa
ORGANIC VS MANUFACTURED
SPRING 2016
COMPANY/ GILT Japan
ROLE/ To set the theme, colours and styling direction of the Spring 2016 sale editorials
THEME/ To confront manufactured objects with organic elements and natural environments
BRAND/ LA made
PHOTOGRAPHER/ Yuji Murakami
BRAND/ Vanessa Tao
PHOTOGRAPHER/ Yuji Murakami
BRAND/ Love Sam
PHOTOGRAPHER/ Yuji Murakami
CHRISTMAS EDITORIALS
DECEMBER 2015
COMPANY/ GILT Japan
ROLE/ To set the theme and tone of the Christmas 2015 sale editorials including colours, mood boards, set design and styling direction
THEME/ The landscapes of Antarctica, its colours and atmosphere. To convey a Winter atmosphere using geometric shapes and colour gel lighting
BRAND/ Onitsuka Tiger × ANDREA POMPILIO
PHOTOGRAPHER/ Yuji Murakami
BRAND/ Pirelli P zero
PHOTOGRAPHER/ Yohsuke Asahi
BRAND/ luz trail
PHOTOGRAPHER/ Mihoko Serizawa
BRAND/ CARVEN
PHOTOGRAPHER/ Yuji Murakami
BRAND/ GLENMATCH
PHOTOGRAPHER/ Yohsuke Asahi